Our Story

While preparing their new home for their new baby William, Rachel and Jack realized the absence of contemporary designed quality home décor and organizational products. Looking for something that would be versatile enough to grow with their family without sacrificing quality or creativity. Rachel, a professional home organizer, and Jack’s entrepreneurial spirit drove their quest to create freshly designed solutions for their home and yours.


They decided from the start that in order to bring a product to life it needed to be versatile and look great doing so. All JR William products are designed in Queens, NY, hand-assembled overseas and tested in Rachel, Jack, and William's home.